Small Movements, Big Impact

Small shifts, clear purpose—
Ripples build to relevance.
Every move returns.

We are 575 Partners.

Like a haiku, we keep it concise and purposeful—helping brands, rights holders, and sports investors design, develop, and deliver sports marketing strategies that spend smarter and achieve more.

Every move,
deliberate. Every outcome, lasting.

Our Services

Why 575 Partners?

We know how to make every move count — whether you’re spending sponsorship dollars or building the assets behind them. Our experience comes from years inside Fortune 50 brands and alongside the world’s most iconic sports properties — from local charities to global stages.

Big budgets or small, we help brands invest wisely and rights holders grow stronger. The goal is the same: earn relevance, generate real return, and leave a mark that lasts.

Meet the Team

Adam Lassner wearing clear glasses and a navy blue polo shirt against a light beige background.
  • Adam focuses on how brands and investors use sport to shape reputation, drive growth, and deliver world-class client experiences. At Citi, he led high-profile partnerships across Formula 1 and premier hospitality programs at events like the Monaco Grand Prix, Wimbledon, and The Masters. Earlier in his career, he gained direct experience with City Football Group’s commercialization strategy in Asia, deepening his understanding of multi-club structures and cross-market efficiencies.

    A Fulbright Scholar, Adam studied the globalization and commercialization of soccer at the University of Valencia, in Spain. He graduated from New York University’s Tisch Institute for Global Sport.

    Adam@575Partners.com

Ian Croppwearing a blue patterned button-up shirt, set against a light beige background.
  • Ian helps brands, investors, and sports asset owners maximize the impact of their sponsorships, with a focus on Olympic partnerships and multi-market activations. He has negotiated eight-figure partnership deals and led global marketing campaigns. At Citi, he managed the global pivot into Paralympic sport, building a portfolio of 20+ national teams and 80+ athletes. Across his career he has managed Olympic, FIFA World Cup, and Formula 1 sponsorships for top global brands.

    A former journalist, Ian wrote for the Vail Daily and freelanced for the Washington Post. He holds a BA from Brown University and an MBA from George Washington University.

    Ian@575Partners.com

Let’s Connect.

Big plans, thoughtful moves. Let’s shape what’s next—together.

contact@575partners.com